Market Outlook on India Juice Industry - 2021

March 04th 2016 Mumbai, India: Bharatbook.com announces a report on “ Market Outlook on India Juice Industry – 2021 ”. As India is a tropical country and heat is experienced almost in every season, the juice market is projected to experience double digit growth in the coming years.

Early entrance, knowledge about Indian know how, distinct marketing and promotional strategies, effective pricing strategy, availability of stock on the shelf of retailers, introduction of various flavours by the Indian consumers and celebrity based promotion done by the leading players are some of the factors responsible for the dominance.

According to recently published report of “ India Juice Market Outlook, 2021”, the juice market in India is majorly governed by the companies such as Dabur, Parle Agro, PepsiCo, Coca Cola, Godrej and many other small players. The major segment in the juice market is done on the basis of fruit content in each of them. Major players are trying to manufacture products in each of the segment that are namely fruit juice, fruit drinks and nectar drinks in India.

Dabur which is an FMCG company is serving the beverage industry of India with its two most renowned brands Real and Real Active. Dabur majorly is a dominant player in the fruit juice and the nectar drinks segment. Parle Agro which is also an FMCG major serves the juice industry with its brands Frooti, Appy and Appy Fizz serves in the fruit drinks segment in India with a dominant share. Both these players collectively contribute to about 45.60% share of the overall juice market in India.

On the other hand, if the foreign players are taken into account, PepsiCo which hails from a beverage industry entered the Indian market with its brand Tropicana and Slice which caters all the three segments of the juice market. Whereas, Coca Cola is also a part of the beverage industry also serves all the segments of the juice market with its popular brands Minute Maid and Maaza.

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