India Water Purifier Market Overview

April 06th 2016 Mumbai, India: Bharatbook.com announces a report on “ India Water Purifier Market Overview ”. The growth of the offline segment will largely be attributed to low pricing and enhanced penetration across rural population and households.

During the past decade, the Indian population has witnessed considerable improvement in accessing drinking water. However, the poor quality of the water supplied by the civic authorities still remains a huge challenge. Rising awareness about water-borne diseases, rising disposable income, mounting urbanization and low penetration level are exceedingly contributing to the demand for water purifiers in India. The market for water purifier in India is changing at a brisk rate. Technological advancements and various innovations in the country as well as the competitive pressures have been significantly changing the market.

According to “ India Water Purifier Market Overview ”, India’s water purifier market was growing with a CAGR of 21.24% over last five years. Based on technology, the market is segmented into RO, UV and offline water purifiers. As per sales revenues, RO water purifiers dominated the market in 2014, followed by UV filters and then gravity based offline purifiers. RO water purifiers are the costliest among all the three technologies; however rising awareness about its advantage over other purifiers are making it increasingly popular. For a long period Eureka Forbes had dominated the RO category but Kent has now overtaken the leading position. However, both the companies are at striking distance and trying hard to stay ahead by innovating and promising good after sales service. On the other hand, water purifiers with UV technology are fast declining due to less innovation.

Offline water purifiers, which are the non-electrical water purifiers and require no electricity to pure the water, are expected to grow at a very rapid pace. “Offline water purifiers are the future of industry with huge...