Marketing Intelligence

Contents

INTRODUCTION 1

TASK 1 1

1.1 Identify the purposes of different types of organizations. In your answer identify the type of the organization outlined in the shaping your future section 2

1.2 Describe the extent to which an organization meets the objectives of different stakeholders. 5

1.3 Explain the responsibilities of an organization and strategies employed to meet them. 6

TASK 2 7

2.1 Explain how economic systems attempt to allocate resources effectively. 7

2.2 Assess the impact of fiscal and monetary policy on business organizations and their activities. 8

2.3 Assess the impact of fiscal and monetary policy on business organizations and their activities. 9

TASK 3 10

3.1 Explain how market structures determine the pricing and output decisions of businesses. 10

3.2 Illustrate the way in which market forces shape organizational responses using a range of examples. 11

3.3 Judge how the business and cultural environments shape the behavior of a selected organization 11

TASK 4 12

4.1 Discuss the significance of international trade to UK business organizations 12

4.2 Analyze the impact of global factors on UK business organizations 12

4.3 Evaluate the impact of policies of the European Union on UK business organizations 13

CONCLUSION 14

REFERENCES 14

INTRODUCTION

Business environment is a combination of internal and external factors that stimulate the functioning, structure, business culture, and workforce and policy formulation of an organization. It also regulates the market demand and supply needs thereby influencing the production volume, market share and growth. It also stimulates increase in revenue generation in an economy.

The report is divided into four parts that discuses the business environment impact o the organizational purpose of SABMILLER which is a leading beverage brand in UK. In the Task 1an outline of different types of organizations with their purpose is explained. In Task 2 analysis of monetary...