Americas Value-Added Services Market Trends, Segment Analysis and Overview 2016: Hexa Reports

Hexa Reports

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Multiplay in the Americas Value-Added Services

Increasingly Integral to the Multiplay Value Proposition,

Segment Analysis and Overview, Research Report By Hexa

Reports

Summary

Globally, operators are striving to develop new revenue streams, increase margins and ARPS, retain

existing customers and reduce churn. Multiplay bundle services, combining traditional telecom services

such as fixed voice, fixed broadband, pay-TV and mobile services, is one of the key strategies being

adopted by operators in the Americas to reach these goals. Operators in Latin America are still highly

focused on attracting customers to multiplay bundles through aggressive pricing discounts.

On the other hand, operators in North America are focusing on developing value-added services that

can integrate with their multiplay offers aiming to provide unique experiences to customers. Both in

North and Latin America, operators are implementing different strategies, including mergers and

acquisition, to complement their service lines and develop multiplay bundled services.

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Key Findings

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At year-end 2015, the Americas region registered 141.6m multiplay households and will reach

171.5m by year-end 2020, a five-year CAGR of 3.9%. Both the US and Canada display high multiplay

household penetration rates with 61% and 80.8% at year-end 2015, respectively. As a result,

multiplay services growth will be mainly driven by Latin American countries, chief among them

Brazil, Colombia and Mexico.

Most operators in Latin America focus their multiplay strategy on price discounts, which normally

exceed 25%. Conversely, the majority of North American operators are enhancing their multiplay

offerings with...