Consumer Payments Country Snapshot Italy

Bharat Book Bureau provides the report, on “Consumer Payments Country Snapshot Italy”. This new report help to understand the key facts and figures in the consumer payments market in Italy. https://www.bharatbook.com/financial-service-market-research-reports-755700/consumer-payments-country-snapshot-italy.html

13th April, 2016- Mumbai, India: Bharatbook.com announces a report on “Consumer Payments Country Snapshot Italy”. This report help to find out what products the major competitors are launching in the market and plan your strategy accordingly.

Summary

The consumer payments market in Italy is in many ways out of step with the rest of Western Europe. It has a comparatively low penetration of payment cards, although it also has the largest point of sale (POS) terminal network of any country in the region.

Key Findings

•Debit cards are the most popular card type by far, but cash remains the most popular payment tool in stores for most Italians.

•E-commerce accounts for the vast majority of online purchases by value in Italy, although m-commerce is expected to record a compound annual growth rate of 21% between 2015 and 2019.

•Regulatory changes have led to a rise in demand for affordable POS terminals, and the mobile POS market in particular is an area of significant opportunity for providers.

Synopsis

“Consumer Payments Country Snapshot: Italy” examines the consumer payments market in Italy, considering payment cards, online payments, P2P payments, and newer payment technologies such as mobile wallets and contactless. This report also examines the regulations in force in the market that players must comply with and how these have changed in recent years. Analyzes the major payment card types in terms of both card holding and usage.

•Identifies the major competitors in card issuing and how their position in the market has changed over the last five years.

•Considers consumer attitudes towards prepaid cards, P2P tools, mobile payment tools, and...