Nike

Case Study of CEMEX

Being right under it’s competitors, Lafarge and Holderbank, CEMEX looks up to these

international competitors and tries to match their efforts. Some critical factors for a successful

CEMEX entails of A benefit of being underneath these competitors is following their footsteps,

if they remain successful, and CEMEX can see “what not to do” if the top leading companies

fail. CEMEX is willing to take risk for the benefit of their company, they realized in order to win

some, you have to be willing to gamble a bit and lose some. Taking a risk is always nerveracking, but in could possibly lead to the greatest outcome you can get. Their management as a

whole is well rounded and they have strategic reasoning of doing the things they do. As CEMEX

tries to expand internationally, the company will have to take risks, preparing for the worst

happening, and responding appropriately. In addition, CEMEX has a couple key characteristics.

The first and foremost important consists of the global processing in production and the second

is the application of the English language, being the most common language and utilization of

common knowledge. The more that everyone is on the same skill-level, the better the outcome

and faster the process will be to becoming successful in the product.

A few issues underly at the fact that some companies paid the base price, and others not.

While this happened, it led to smaller companies making a significant amount of less profit while

on the other-hand, the leading company receiving a large amount of profit resulting in selling

throughout the entire market. The leading firm should not be in charge of setting the base price,

because they of course are going to be bias since they are the leading firm, and the smaller

producers won’t benefit as much due to their size in the market. All the firms should have

somewhat of a middle price or a price they can agree upon at least and set that price as their base...