Heeletix Shoe Manufacturing

EXECUTIVE SUMMARY

A. Executive Summary

A.1. Problem

High heeled shoes are now becoming a staple item in the fashion industry today. Through the aid of the mass media, fashion trends set by the most influential artists in the show business, fashion designers and models in the modeling industry and other highly followed people in their respective fields reach almost every woman today making them more and more conscious about what they are wearing. Even teens do not allow themselves to be left behind these latest fashion trends. High heeled shoes also prove appropriate finish for corporate and office uniforms. For cocktail events and special occasions like weddings and anniversaries, high heeled shoes are the best footwear to strap.

However, it is undeniable that the wearing of high heeled shoes daily and for a prolonged period of time may cause a little bit of a hassle because the unequal elevation could cause the user discomfort and could also be a root of some foot ailments.

A.2. Solution

This is the very reason why Heeletix Shoe Manufacturing will launch Heeletix. Heeletix will combat the very reason why some other people refuse to wear high heeled shoes that is the possible discomfort the user may experience. As the first manufacturing company to present adjustable high heeled shoes in the country, there is a gigantic possibility that the market’s attention will be captured. Heels that could be adjusted from a high inched elevation to a low inched elevation is something only a few if there already are Filipinos who have heard of such kind of shoes is a very new twist in the innovation of high heeled shoes today. A lot of high heeled shoe wearers will be attracted to this product because not only is it very new in the market but very convenient as well for them who know a little bit of the drawbacks of using high heeled shoes.

A.3. Market

The company intends to satisfy its target market mainly comprising of the ladies in Baguio City within the age...