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Individual Learning Activity 2

1. What does Australian Brand mean?

The Australian made logo has been helping customers for 25 years and is made with two of the main primary Australian colours, the green and gold (Hawke, 1986). Most of the Australian consumers have noticed the Australian made logo and believe that it is Australian made because of the green and gold and also the Australian kangaroo (Morgan, 2012). Ausbuy in the other hand is supporting Australian grown, made and owned products and produce so that no products are imported from foreign countries or companies and that everything is made in Australia that includes any profit, product and etc are stayed here in Australia (Wallace, 1991). Examples is that most Australian stores that are foreign owned take any money made and give to other countries. This is why Dick Smith Foods was created because Dick Smith wants to keep profit in Australia and also creates employment as well as having Australian made, grown and owned produce (Chan, 2012).

In 1986, the federal government officially commissioned the use of the green and gold on the Australian made logo and is now found on more than 10,000 products (Cato, 1986). When produce is grown here in Australia they tend to use Australia in the name, for example ‘Australian Grown Carrots’ which means its 100% harvested and grown in Australia. This is what Dick Smith is trying to tell consumers the benefits of buying Australian products made by Australian grown ingredients helping job employment and money to be kept here in Australia which is why Dick Smith created the beginning of ‘Dick Smith Foods’.

2. Do People care if it’s not Australian?

My opinion is that people wouldn’t care or know if an Australian product is owned by a foreign country because every Australian will be holding vegemite in his/her hand and will not believe that it is owned by a U.S company (Chan, 2012). If consumers knew that vegemite for example is foreign owned rather than...