Iibm - Pharmaceutical Marketing

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                                                      Pharmaceutical Marketing 

  Multiple Choices:

1. What is the full form of „IPR‟?

a. Intellectual property rights

b. Intellectual patent rights

c. Intellectual process rights

d. International patent rights

2. The environment that poses tremendous opportunities for new products and services to alert marketer is an _________ environment.

a. Ecological

b. Social

c. Technological

d. Competitive

3. Arrange these market opportunities analysis step by step:

i. Evaluate new opportunities in new segments

ii. Build on your strengths

iii. Explore new market opportunities

iv. Analyze your existing markets

a. i, ii,iii,iv

b. ii,iv,i,iii

c. iv,ii,iii,i

d. i,iii,iv,ii

4. Marketing virtually the same product with two or more brand names is a strategy of_______

a. Family brand strategy

b. Multiple brand strategy

c. Individual brand

d. Private brand

5. The pricing that deals with the judgmental or subjective elements of pricing is a_______

a. Cost-based pricing

b. Petition based pricing

c. Market based pricing

d. Demand based pricing

6. Which of the following is not a member of distribution channel?

a. The Physician

b. Manufacturer

c. The consumer

d. The transporter

7. Arrange the communication process in order:

i. Medium

ii. Feedback

iii. Sender

iv. Receiver

v. Message

a) ii,iv,v,i,iii

b) iii,v,i,iv,ii

c) iv,i,iii,v,ii

d) iii,ii,iv,i,v

8. The strategy used to create a demand for a product within a channel of distribution by appealing directly to the consumer is a________

a. Pull strategy

b. Push strategy

c. Combination strategy

d. Competitive strategy

9. Toward off a competitive threat or to create an entry barrier,...