Submitted by: Submitted by williamdonald
Views: 10
Words: 443
Pages: 2
Category: Business and Industry
Date Submitted: 07/14/2016 12:19 AM
Using big data analytics, this research covers all top air purifier brands in China with following analysis dimensions: brand ranking by the number of items available on online stores, ranking by air purifier sales, number of times online users mention about a particular air purifier brand, brand preferences, factors affecting purchase, as well as online shoppers' comments and user analysis. All those dimensions help build a massive social media database which can more accurately reflect consumer needs in China.
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List of Topics
Tmall and JD sales rankings of Chinese and foreign air purifier brands, including sales volume ranking of those brands' best-selling models
Analysis of brand position, touching on major vendors' online visibility and sentiment rating that were measured based on the number of times online users mention a particular brand on Tmall and JD
Analysis of brand awareness, including major factors that affect purchase of top 5 best-sellers and user reviews from people who have bought and used them
User analysis of major air purifier brands in China, highlighting user distribution by gender, by age, and by region
List of Companies
Changhong
Daikin
Gentleman
Kylin
Lemai
Mfresh
Midea
Mitsubishi
Panasonic
Philips
Povos
Sharp
TCL
Westinghouse
Xiaomi
Xiaomi
Xuyang
Yad
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Table of Contents
1. Executive summary4
1.1 Product Sales4
1.2 Brand Position4
1.3 Brand Awareness4
1.4 User Analysis4
2. Research Objective5
3. Product Sales6
4. Brand Position8
5. Brand Awareness10
5.1 Mi Air Purifier Reviews10
5.2 TCL TKJ-F220B Reviews12
5.3 Changhong CKJ-B160F Reviews13
5.4 TCL TKJ-F220A Reviews14
5.5 Lemai KX-35 Reviews15
6. User Analysis16
6.1 Xiaomi16
6.2 TCL17
6.3 Sharp18
Conclusion19...