Hectic Lifestyle and Changing Food Habits Encourage Global Breakfast Cereals Market’s Growth, Tmr Says

Transparency Market

Research

Breakfast Cereals Market - Global Industry Analysis, Size, Share,

Growth, Trends and Forecast 2013 – 2019

Published Date

14-02-2014

117 Page Report

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Hectic Lifestyle and Changing Food Habits Encourage Global Breakfast

Cereals Market’s Growth, TMR Says

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Breakfast Cereals Market

REPORT DESCRIPTION

The vendor landscape of the global breakfast cereals market includes companies such as PepsiCo., General

Mills, Cereal Partners Worldwide, Post Holdings, and the Weetabix Food Company. The market players are

introducing innovative flavors in breakfast cereals to cater to customers across different regions. The U.S.

had been the pioneer market for breakfast cereals. However, during the forecast period, Asia Pacific is

anticipated to emerge as the fastest growing breakfast cereals market, ahead of North America and

Europe. In fact, North America and Europe are anticipated to register a decline in the demand for breakfast

cereals whereas Asia Pacific is projected to account for around 13% of the overall market by the end of

2019.

As a result, the market players are narrowing down their strategies to expand in this region. The market

players are focusing on region-specific breakfast habits to promote their products accordingly. For

example, Chinese consumers prefer hot breakfasts containing rice. Hence, the manufacturers are

introducing hot breakfast cereals to appeal to customers. “Though China remains a challenging market for

these companies, the nation is anticipated to register a strong demand due to hectic lifestyles and an

increase in number of young consumers preferring breakfast cereals over traditional Chinese breakfast,”

cites a TMR analyst.

Asia Pacific Drives Demand for Hot...