Backend-as-a-Services Market Size, Share, Global Insights and Analysis

Technavio Announces the Publication of its Research Report – Global Backend as a Services Market 2016-2020

Technavio recognizes the following companies as the key players in the global backend as a services market: Appcelerator, IBM, Kony, Microsoft, and Parse.

Other Prominent Vendors in the market are: AnyPresence, Apigee, Apinauten, Applicasa, Buddy Platform, CloudMine, CloudyRec, CocoaFish, Corona Labs, Exadel, FatFractal, FeedHenry, Flurry, GeoLoqi, KidoZen, Kii, Kinvey, Kumulos, mobDB, Parse, Pivotal Software, Proxomo Software, QuickBlox Backend, Rackspace, Rival Edge, Sencha, StackMob, Structum, Urban Airship, and Xamarin.

Commenting on the report, an analyst from Technavio’s team said: “Growing popularity of mobile analytics technology will be a key trend for market growth. Mobile analytics solutions are an emerging trend that many companies are embracing to get real-time insight into consumer behavior and changing market dynamics. With mobile analytics apps such as Flurry, users can write a report and do analysis using their mobile devices. We expect companies to benefit from this solution by establishing interaction among their consumers, employees, and partners. IBM recently teamed up with Apple to help organizations undertaking these transformations.”

Browse full report with TOC@ https://marketreportscenter.com/reports/344178/global-backend-as-a-services-market-2016-2020

According to the report, one of the key drivers for market growth will be growing use of cell phones and smart devices. The use of cell phones and smart devices has increased exponentially worldwide. With this, the demand for BaaS solutions is also growing rapidly. Organizations need applicant tracking software integrated with smartphones. Cell phones and tablets are now being equipped with more personalized services such as location-based mobile technology. This helps companies to categorize potential customers for marketing purposes.

Further, the report states that...