Asia Pacific to Provide Massive Scope for Expansion for the Global Breakfast Cereals Market

Transparency Market

Research

Breakfast Cereals Market - Global Industry Analysis, Size, Share,

Growth, Trends and Forecast 2013 – 2019

Published Date

14-02-2014

117 Page Report

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Hectic Lifestyle and Changing Food Habits Encourage Global Breakfast

Cereals Market’s Growth, TMR Says

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Breakfast Cereals Market

REPORT DESCRIPTION

A quick look at the 2012 data provided by the NPD Group’s National Eating Trends database reveals the

high level of penetration of the breakfast cereals market in developed countries, especially the U.S. U.S.

households are exposed to a large variety of breakfast cereals, making innovation the need of the hour.

Most cereal makers are resorting to link whole grain products to either health organizations or recognized

wellness/fitness programs. Women show a much higher inclination towards healthy breakfast cereals, while

children till the age of 12 lean heavily towards pre-sweetened breakfast cereal.

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Cereal makers are also trying to battle rising concerns over the rate of childhood obesity by promoting

their sugary cereal products more as snacks than daily breakfast foods. The massive link between children

and breakfast cereals has put the companies in a position to heed the consumers’ appeals to incorporate

healthier options into their breakfast requirements. At the same time, many companies are beginning to

recognize the potency of a nostalgic connection that adults may have with popular cereals, and are looking

to capitalize on it by reintroducing the foods in their vintage packaging.

The consumer trends and manufacturer promotion tactics paint a colorful...