China Baby Food Market Share and Size, Professional Survey Report 2016: Radiant Insights

China Baby Food Market Share and Size, Growth, Market

Profile and Future Outlook: Radiant Insights

Summary

The Chinese baby food market has developed strongly over the historic period, although the last two years have

seen a fall in growth rates as the overall economy has slowed down. All sectors of the baby food market

experienced an increase in consumption during the survey period. In volume terms, milks continue to predominate

and represented 86.1% of the market in 2015. In value terms, the milks sector forms the core of the baby food

market, accounting for 92.5% of sales in 2015. Per capita expenditure on baby food rose by 110% over the historic

period.

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Key Findings

-All sectors of the baby food market experienced an increase in consumption during the survey period. The market

for baby food in China rose by 36% between 2009 and 2015.

-Baby milks continue to dominate the market, accounting for over 92% of value and 86% of volume. Much of the

remainder of the market is made up of cereals and dry meals, which account for 4-5% of value and 7-8% of

volume.

-Multinationals account for 53.9% of value and 48.5% of volume. Nestle (including Wyeth), leads in value, from

Mead Johnson. Danone is recovering from the impact of the 2013 Fonterra incident. The leading local milk

companies are Yili, Being mate, and Biostime. Heinz dominates in the non-milks sector.

-The major distribution channels for baby food have changed dramatically over the past few years. The largest

single channel for baby food is now specialist mother and baby stores (47%), while online sales account for a

further 29%. Bricks and mortar food and general retailers now take only 24%.

Synopsis

"Baby Food in China" is an analytical report by Canadean which provides extensive and highly detailed current and

future market trends in the China market.

What else does this report offer?

-Consumption...