Event Management - Redesign the Above Event Into a Commercial Idea and Look at It from an Event Organiser’s Perspective Carry Out the Pricing Based on the Clientele That You Intend to Attract

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Date Submitted: 09/07/2016 03:06 AM

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1. Study a mega Event that you have enjoyed and chart out the pre, during and post-event activities. Also study in detail the Planning, Organizing, Staffing, Leading and Controlling functions involved in the effort.

2. Select a Family event and study the costing aspects involved in organizing it. Break up the costs into relevant categories, analyze the cash flow, note down in detail the negotiations with suppliers and finally carry out a variance analysis of the actual cost vis-à-vis the budget.

3. Redesign the above event into a commercial idea and look at it from an event organiser’s perspective. Carry out the pricing based on the clientele that you intend to attract, the target audience and how you intend to attract them, whether the event would be a fully ticketed or invited show, what would the audience size be, and finally, how much margin would you like to retain.

4. Look up today’s newspaper and identify any five events that interest you. Carry out a research for finding out the following information:

a) Who are the event organizers?

b) For whom are the events being organized i.e. who are the event organizer’s clients?

c) Who are the target audience for each event?

d) What is the event infrastructure involved?

e) Where are the events being held i.e. identify the venues. Also analyse why these specific venues were chosen?

f) What is the networking mix on the media front?

g) Analyze and list down as many reasons that you can identify as to why the clients are using events?

5. A tyre manufacturer approaches an event management company as a client and is looking to sponsor a sports event with the objective of market development with a positive brand identity and association with popular sportsmen and women so as to project...