Baby Food in Hungary

Bharatbook.com announces a report on “Baby Food in Hungary”. The Hungarian baby food market is largely in the hands of three multinationals. Together, Danone, Hipp, and Nestlé accounted for 63% of value in 2015. https://www.bharatbook.com/food-market-research-reports-179657/baby-food-hungary1.html

Summary

The baby food sales in Hungary were hit by a decline in the number of births and a poor economy, but an upturn in birth numbers in 2014, which continued into 2015, coupled with a more buoyant economy, has encouraged sales over the last two years. Hungary has very favorable conditions promoting childbirth, including generous maternity benefits and the right for mothers, or fathers, to take time off work up to the third birthday of their child. Hungary was hard hit by the recession in 2008/2009. A substantial 6.7% downturn in real GDP ensued in 2009, with unemployment rising to 10%. Some improvement was seen in 2013, as GDP grew by 1.9%. However, 2014 and 2015 have seen a significant improvement: in 2014 GDP rose by 3.7% and in 2015 by a further 2.9%. Growth in 2015 was driven by an increase in private consumption and by a good performance in exports.

Key Findings

- Demand for baby food has held up comparatively well in Hungary, with volume sales increasing by 9.2% between 2009 and 2015, although much of the growth has come in the last two years, boosted by higher numbers of births.

- The wet meals sector is well developed and, in volume terms, accounts for well over half of the baby food market (57.4% in 2015). Milks account for a further 26.2% and cereals, an underdeveloped sector in Hungary, for just 4.8%.

- Cereals, wet meals, and drinks are now largely sold in food outlets (an estimated 72% of sales) and drugstores (25% of sales).

- The Hungarian Baby Food Market is largely in the hands of three multinationals. Together, Danone, Hipp, and Nestlé accounted for 63% of value in 2015.

Synopsis

“Baby Food in Hungary” is an analytical report...