Com3705

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COM3705 |

ASSIGNMENT 3: EXAMINATION PORTFOLIO SEMESTER 1 |

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K.W RAMATHIKITHI |

5/21/2016 |

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DECLARATION FORM

I, the undersigned, hereby declare that this is my own and personal work, except where the work(s) or publications of others have been acknowledged by means of reference techniques.I have read and understood Tutorial Letter CMNALLE/301 regarding technical and presentation requirements, referencing techniques and plagiarism.Name: KW RamathikithiStudent number: 33165831Date: 23 May 2016Witness name: M.F Rambau |

TABLE OF CONTENTS PAGE

DECLARATION 1

TABLE OF CONTENT 2

INTRODUCTION 3

INFORMATION SOCIETY 3

MEDIA IMPERIALISM 4

INTERNATIONAL MARKETING 6

SOURCES CONSULTED 8

SEMESTER 1

DUE DATE 27 MAY 2016 (EXAMINATION PORTFOLIO

UNIQUE NUMBER 715215

1. INTRODUCTION

The examination portfolio aims to define the information society, advocacy on the existence of information society and definition of digital divide. It further provides light on media imperialism and the explanation of theories which give more insight on the contemporary global media systems in relation to the advent of new and social media technologies. International marketing is discussed in detail with regard to challenges and opportunities experienced by retail companies in different parts of the African continent.

QUESTION 1: INFORMATION SOCIETY

2.1 Information society when broadly defined, is a society that is able to transform itself by living, working and playing through the exploitation of ICT, if ICT exists or is deployed by those who are supposed to deploy it, (for example government and the private sector in that environment)

The societal transformation brings both significant opportunities and tremendous challenges for governments, organisations and individuals as ICT changes the way they live and arranges their lives around the use of technology,...