Heineken

Outline:

* Presentation of Heineken’s company profile and characteristics

* Quick Facts

* Company Overview

* Key Executives

* Recent key Developments

* Company Locations

* Assessment of Heineken’s environment (Political, Economic, Legal and Technological)

* Assessing The Beer Industry Environment

* Political Environment

* Economic Environment

* Legal Environment

* Technological Environment

* Risk Managements

* Analysis of international strategies adopted by Heineken

* Going International

* Formulating Strategy

* List of Strategic Alliances

* Identification of cultural issues and cross-cultural communication

* The Dutch Culture

* Evaluation of human resource management practices at Heineken

* Recognition of the role of ethics and corporate social responsibility

* Presentation of Heineken’s company profile and characteristics:

* Quick Facts:

* Company Name: Heineken N.V.

* Headquarters and Branch Office Addresses: Tweede Weteringplantson 21, Amsterdam, Netherlands.

* Public or Private Status: Public Company (50% Owned by Heineken Holding N.V.)

* State of Incorporation: 1873 as Heineken’s Bierbrouwerij Maatschappij N.V.

* Ticker Symbol: HINKY, HEIA.NA and HEIO.NA under Bloomberg.

* Average Number of Employees: 76,136 to 81,000 (Based on Heineken's Annual Report of 2014)

* Industry: Beverage - Heineken ranks second in the world beer market.

* Company Overview:

Jean-François van Boxmeer (Belgian; 1961)

Chairman Executive Board/CEO

Heineken was established in 1864 by the Heineken family. Gerard Adriaan Heineken bought the Haystack brewery on February 15th of that year. On january 11, 1873, Heineken’s Bierbrouwerij Maatschappij N.V. (HBM) was established. In 1889, Heineken was honored with the “Diplome de Grand Prix” at the World’s Fair in...