Jetblue

JetBlue is among the budget airline in the United States. This low cost airline was founded by David Neeleman and it is currently held by the president and CEO David Burger. Its main headquarter locates at Long Island City, New York. The main hub base is in JFK International Airport (Brizek, n.d.). They serve passengers in 84 destinations from the states and other places, such as Mexico, Puerto Rico, the Bermuda, and Countries from Latin America. Unlike any traditional airlines, the company of the blue follow has a rich history and unique marketing strategies while following the trends of travelers.

The founder, David Neeleman, discovered the company in Delaware in late summer 1998. However, it was later launched a year later under a different name as NewAir. The company consisted of former Southwest Airlines employees, including Neeleman, as executives (Brizek, n.d.). Their initial philosophy was following the root of Southwest Airlines’ budget status to keep up with the travelers’ demand. However, to set off from other airline industries, JetBlue offered products that attracted to customers that are consider amenities; such as new aircrafts, and leather seats. One unique product that was new to the airline market was live inflight television. JetBlue was the first commercial airline to bring inflight television.

JetBlue has a habit of catching up with the marketing trend on the airlines industry. However they would often join the bandwagon in a different approach. Despite being the major carrier in the nation, the airline is still working on bringing internet to the sky. In 2007, JetBlue launched a limited internet access, named as BetaBlue (Blass, 2008). It was a compliment to the inflight amenities to passengers; however it only provided limited access to certain websites, such as Yahoo Email and Massagers. This gave customers a glimpse of what will the company provides in early 2014. Between the huge gaps, many other airline companies were offering Wi-Fi to...