Functional Beverages Market 2014-2020 Shares, Trend and Growth Report

Global Functional

Beverages Market

Share, Global Trends,

Analysis, Research, Report,

Opportunities,

Segmentation and Forecast,

2014 – 2020

Future Market Insights

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ReportDescription

Report Description

Beverages remain the first choice for grab-and-go foods among consumers. Functional beverages are nonalcoholic drinks that keeps one’s body hydrated and provide overall nutritional well-being. These are fortified

drinks that prevent or help address health issues across all age groups. The fortification could range from

ingredients such as herbs, vitamins, minerals and amino acids to additional raw fruits and vegetables.

The functional beverages sector is a sub-sector of the functional foods and non-alcoholic beverage industry.

The market can be segmented based on type into energy drinks, sports drinks, nutraceutical drinks, dairybased beverages, juices, enhanced water and others. Energy drinks is the largest segment in functional

beverages followed by sports drinks and nutraceutical drinks. Another segmentation based on the

ingredients used can be as follows: antioxidants, minerals, amino acids, prebiotics, probiotics, vitamins, super

fruit extracts and botanicals. Regionally, the market can be classified into Asia-Pacific, North America (the

U.S., Canada and Mexico), Western Europe, Eastern Europe, Middle East & North Africa and RoW (Rest of the

World, including Latin America and South Africa). The market can also be divided on the basis of distribution

channels into supermarkets and hypermarkets, departmental stores, mom-and-pop shops, convenience

stores and others.

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North America is the largest market for functional beverages as it contains innovative varieties of drinks that

are customized for all age groups and strata. Asia-Pacific and Europe come in second and third places...