Higline Financual

CASE

Highline Financial Services, Ltd.

Highline Financial Services provides three categories of service to its

clients. Managing partner Freddie Mack is getting ready to prepare

financial and personnel hiring (or layoff) plans for the coming year. He

is a bit perplexed by the following printout he obtained, which seems to

show oscillating demand for the three categories of services over the

past eight quarters:

SERVICE

Year

Quarter

A

B

C

1

1

2

3

4

60

45

100

75

95

85

92

65

93

90

110

90

Assuming nothing changes in terms of advertising

or promotion, and competition doesn’t change, predict demand for the services the company offers for the next four quarters. Note that there are not enough data to develop seasonal relatives.

Nonetheless, you should be able to make reasonably good, approximate

intuitive estimates of demand. What general observations can you make

regarding demand? Should Freddie have any concerns? Explain.

SERVICE

Year

Quarter

A

B

C

2

1

2

3

4

72

51

112

85

85

75

85

50

102

75

110

100

Examine the demand that this company has experienced for the

three categories of service it offers over the preceding two years.

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Wilson, J. Holton, Barry Keating, and John Galt Solutions. Business...