Avis South Africa

Avis South Africa

Man 6937: Global Environment of Management

Professor Mantha Mehallis

Spring 2014

Table of Contents

Introduction 3

United States Political & Economic Environment 3

South Africa’s Political & Economic Environment 5

United States Social & Cultural Environment 6

South Africa’s Social & Cultural Environment 7

Potential Competitors …………………………………………………………………………... 8

South Africa’s Currency and Trade Issues with the United States …………………………….. 8 Conclusion …………………………………………………………………………………….. 9 Recommendations …………………………………………………………………………….. 10 References …………………………………………………………………………………...... 11

Avis South Africa

Founded in the United States, the Avis Budget Group is a successful worldwide provider of car rental services through its well-known Avis and Budget brands (Avis Corporate Facts, 2014). Avis Budget South Africa [Avis] was established in Bloemfontein, South Africa in 1967 as part of the Barloworld Group. It has earned approximately 37% of the South African car rental market (Avis South Africa, 2012). Avis prides itself on very high customer loyalty. Frequently returning customers range from business travelers to families on vacation. Decades of commitment to high quality service and innovation firmly placed Avis as the preferred car rental company in South Africa’s booming economy.

An advanced infrastructure, favorable warm climate, and breathtaking geographic scenery make South Africa an attractive market for international investors (Brand South Africa, 2014). This paper discusses how Avis is organized and functions in the United States business environment and how it needs to function in South Africa to be optimally successful. The discussion will elaborate on the economic, social, political and cultural characteristics of South Africa that might directly affect the progress of Avis South Africa. The discussion concludes with an...