Global Multi-Sensory Packaging Market Analysis, Growth, Trends, Forecast 2024

Multi-sensory packaging is a type of packaging for commodities that are sensitive to temperature, sight, smell and touch. Multi-sensory packaging also provides more visual enhancement to the products with innovative labeling that changes color with touch or temperature variations, which attracts the consumers towards the product. Furthermore, manufacturers are adopting new ideas and technologies for differentiating their products in the market. Hence, manufacturers are opting multi-sensory packaging which plays a major role in marketing and attracting consumers towards their product.

Get Sample Report Copy :

http://www.transparencymarketresearch.com/sample/sample.php?flag=B&rep_id=15389

Global Multi-sensory Packaging Market: Drivers & Restraints

The growth of global multi-sensory packaging market is driven by the demand for innovative packaging technologies from various end-user industries to make their products more appealing to consumers. Multi-sensory packaging is mostly adopted by the food & beverage industry, where multi-sensory packaging is used as a marketing tool by the manufacturers to make their product more appealing to consumers. Furthermore, the demand for FMCG (Fast-moving Consumer Goods) and the changing eating habits of the consumers towards packed snacks and confectioneries are further boosting the demand for the multi-sensory packaging market among the manufacturers globally. On the plus side, macroeconomic factors such as rise in disposable income of middle-class population leading to increased spending on FMCG products can be attributed to the growth of multi-sensory packaging market globally. Trends prominent in the multi-sensory packaging is the innovations, for instance, DS Smith, a leading European company in packaging has developed talking paper for packaging which reciprocates once it's touched and a recorded information can be heard. However, complexities associated with different types of multi-sensory packaging might hamper...