Market Research

Report of The Survey on Market Demand of Mobile Service Providers

Submitted by: Anand Rathi Roll No : 2803146 Division : ‘A’

Faculty Name: Prof. Dr. Bartakke.

CONTENTS

Introduction ……………………………………. Objective …...…………………. ………………

Mode of study (Samplings)………………………

Annexure 1 ………………………………………..

Analysis………………………………………….. Conclusion………………………………………..

INTRODUCTION

The project report will help us to have an idea about the market demand estimated for the year 2011.

In this assignment we will study why how to estimate the market demand for a particular product for the next year.

This will help in reviewing the changing pattern market demand.

We will study how to estimate market demand for the preceding year through a questioner.

OBJECTIVE

This assignment is concerned about Market Demand. Throughout the assignment the following points are going to be discussed.

1) Why is consumer stick to a particular brand?

2) Why specific product / service are purchased? 3) Why dose he/she change the brand? 5) A complete study of market demand for VODAFONE mobile communication service provider in Pune for 2011.

Market Survey:A market survey is an important requirement for initiating any successful business. The objective of a market survey is to collect information on various aspects of the business. This survey is a tool through which we can minimize risk. After the market survey, the results must be analyzed in order to finalize a business plan. A market survey is a systematic collection, recording, analysis and interpretation of data relating to the existing or potential market for a product or services. A market survey is a useful tool for contact with the market. The systematic and intelligent use of this tool can reduce risks of decision making under conditions of uncertainty. Through a market survey we can obtain information in the following areas: ���size of market ���pattern of demand ���buying habits and motives ���past and...