Decision of Uncertainty

Decision of Uncertainty

Dana McKenney

QNT/561

Dr. Agnes Galambosi

April 10, 2012

In a time when home entertainment has a multitude of technical platforms, gone are the days of ordinary television viewing. Many households have subscriptions for viewing pleasures. These subscriptions can be cable, satellite, pc-based online streaming, or DVD clubs. This analysis will take a look at the options and establish if membership purchases are driven by popularity, price, or convenience.

Subscription Wars

Given that television subscriptions are popular competition in this arena is constant, but ever changing. The changes involve promotions. Each company offers different packages. Packages, in regard to subscription television, are identified as channel line-ups that are offered by each company. The packages range from basic to premium services; this is where competition begins but the packages are not the only deciding factor. Quality, availability, along with price is what smart and informed shoppers look for.

I will use the confidence interval method to analyze data and generate information that limits levels of uncertainty pertaining to television subscription purchases and consumer’s preferences. DirecTV, Dish Network, Cable (Time Warner, specifically), will be the focus of my study.

Satellite and Cable

While exploring the two, satellite and cable I found that the two are very much alike now with the emergence of digital programming. It is also true that while satellite may offer more channels the upfront cost of installation normally runs higher to offset the cost of needed equipment. On the other hand, cable installations on the norm are cheaper by comparison but the monthly fees tend to be higher. The excess in price for monthly cable bills is associated with the costs for maintenance by cable companies and their contractors to maintain the service networks ("Practical Home Theater Guide", 2012).

Basic Programming

Basic programming for all providers...