Harley Davidson

Harley Davidson Motorcycle

Rhonda Cross

Devry University

November 6, 2011

Harley Davidson Motorcycle

COMPANY HISTORY AND BACKGROUND

WHO IS HARLEY-DAVIDSON?

The history of Harley-Davidson began in 1903, in a 10' x 15' shed located in the Davidson family's Milwaukee backyard. The Davidson brothers - William D., Walter, and Arthur, and William S. Harley crafted their first motorcycle using the best tools they had available mostly their hands and their ingenuity. Since that time Harley-Davidson has learned many lessons on how to operate a business. We are focused on providing our customers with not just a quality product, but also an overall experience. Our mission statement is as follows: We fulfill dream through the experiences of motorcycling, by providing to motorcyclists and to the general public an expanding line of motorcycles. Branded products and services in selected market segment. Harley-Davidson also lives by a Business Code of Conduct that is driven by a value system that promotes honesty, integrity and personal growth in all of our dealings with stakeholders. Our values are the rules by which we operate. Tell the truth, be fair, keep their promises, respect the individual, encourage intellectual curiosity. At Harley-Davidson, we are equally committed to a corporate vision that mandates how we run our business. Within this vision we emphasize the relationships that we deem crucial to our success, including our relationships with customers and suppliers. Doing Business with Harley-Davidson March 1999. Our vision is our corporate conscience and it helps us to eliminate short term thinking, such as "cashing in" on the intense demand for our motorcycles by giving quantity precedence over quality to save a few dollars per unit. It also encourages every employee in our organization to be acutely aware of his or her role in satisfying our stakeholders. Harley-Davidson, enlisted...