The New Year’s Eve Crisis

The New Year’s Eve Crisis

A report submitted

To

Instructor: Prof. Suguna Ramanathan

Academic Associate: Mr. Rahul Shukla

In partial fulfilment for requirements of the course

WRITTEN ANALYSIS AND COMMUNICATION – I

Submitted by

Priyanshi Mathur

PGP-ABM 2012037

Section D

On

June 30, 2012

Indian Institute of Management, Ahmedabad

Letter of Transmittal

To

Mr. Mike Valenti

Michael’s Homestyle Pasta

June 30, 2012

Dear Mr Valenti,

Subject: Decision report on how to handle the situation of salmonella contamination in seafood-stuffed pasta shells that have already reached the restaurants.

This is in reference to your request for a report on the different options available to handle the situation of salmonella contamination in seafood-stuffed pasta shells and their implications. I am attaching herewith, an analysis that reviews the current situation, and lists down the options available, finally recommending a decision based on the relevant criterion, along with an action plan.

I recommend that you inform the restaurant chain about the potential contamination, asking them to go ahead and serve the pasta products but only after making sure that the temperature standards are followed.

Yours sincerely

Priyanshi Mathur

EXECUTIVE SUMMARY

Mike Valenti finds out that Southern Pasta Company shipped seafood-stuffed pasta that was tainted with Salmonella. Mike must decide on how to handle this problem.

He can choose to not inform the restaurant chain about the potential contamination. Or he could inform the restaurant chain owner, and go for an official recall, or explain to him the situation and expect a favourable response.

The evaluation of options has been based on ensuring minimum financial and goodwill

loss, feasibility of implementation and avoidance of an FDA issue.

It is recommended that the restaurant chain is informed, and convinced to serve the

pasta products after ensuring strict adherence to the...