Marketing Assignment

SECTION - A

A 1- Case Study

Facebook’s App that will track your every move-even when it’s turned off!!!

Case Interpretation

Facebook was founded by 2004 by Harvard student Mark Zuckerberg and originally called the Facebook. It was quickly successful on campus and expanded beyond Harvard into other Ivy League schools. With the phenomenon growing in popularity, Zuckerberg enlisted two other students, Duston Moskovitz and Chris Hughes, to assist. Within months, the Facebook became a nationwide college networking website.

In today’s world, Facebook is a social networking website intended to connect friends, family, and business associates. It is the largest of the networking sites, with the runner up being MySpace. It began as a college networking website and has expanded to include anyone and everyone.

Ever since Facebook existed as a network it played huge role as a worldwide social media network which connects and links people all over the globe continuously. The trend of businesses, technology and marketing became highly challenging and complex in today’s business environment. Specially, to meet up the audience of marketers, they come up with different variety of marketing techniques with various media which makes the field more challenging for them. Everyday businesses keep seeking more and different ways to enhance their business and boost up sales to survive in that market. Thinking of it, Facebook has been developing a new product or application for smart phone which alerts users on local advertisements according to the locations. This is the final outcome of the application and totally new software for the users with some similarity of old applications. The software is highly usable in personal promotions and has a direct marketing aspect as well. In other words, it has a capability to reach the focused group of customers in a very straight forward manner. However, it differentiates the ethical behaviour of marketing with a very thin or narrow line...