Search Results for 'kathon mwx'
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Rohm & Haas – New Product Marketing Strategy
- Problem Statement:
Joan Macey is concerned about the Kathon MWX’s marketing strategy and its impact on sales.
Analysis:
Joan Macey only 5 months after the launch
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Rohm And Haas
- I. Situation Analysis
Rohm and Haas is having difficulty selling their Kathon MWX biocide product. After having great success with their Kathon 886 MW product used for
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Rohm And Haas Analysis
- MARKETING MANAGEMENT
CASE: ROHM AND HAAS
Executive Summary:
Rohm and Haas is a chemicals company. It is a leader in chemical technology. It has four business segments