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Date Submitted: 08/18/2010 11:21 PM
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CASE 14 COMPETITION IN VIDEO
GAME CONSOLES: SONY,
MICROSOFT, AND NINTENDO
BATTLE FOR SUPERMACY
PRESENTED BY GROUP 3
FOR
DR SYED ZAMBERI AHMAD
UNIVERSITY OF MALAYA KUALALUMPUR, MALAYSIA 1 Introduction Mohd Zia 2 Video Games Industry •Over the past 30 years, video games have become an
integral part of the lives of the people living in
developed countries particularly
•Video games industry has become a multi-billion dollar behemoth, as the entertainment industry is taking new shape with video games as a major player
•Video games now capture a similar market size as the movie box office and music sales 3 Video Games Industry • During the last few years, video games have been
appealing to a broader demographic base, and, for
example, average American is spending much more
time (75 hours in 2003) in playing games than the past
•The average game player age...