Submitted by: Submitted by cwill
Views: 129
Words: 498
Pages: 2
Category: Business and Industry
Date Submitted: 11/04/2013 12:59 PM
IRACS #1
“Radio stations raise money for St. Jude”
http://www.wmctv.com/story/23777655/radio-stations-raising-money-for-st-ju
de-childrens-hospital
Article: October 24, 2013
Issue:
Radio stations in the Memphis area raise money for St. Jude by running a
26-hr telethon. The radio stations taking part in the two-day telethon are:
1070AM WDIA The Heart & Soul of Memphis, 95.7 Hallelujah FM WHAL, V101
(R&B/Old School) , and WHRK K97 (Hip Hop/R&B).
Rule:
The rule that this issue involves is a corporation’s social responsibility. As
defined in our textbook, social responsibility is an organization’s obligation to
maximize its positive impact on stakeholders and minimize the negative
impact (Business Ethics, 13). This would be considered a philanthropic level
of social responsibility as it refers to activities that are not required of
businesses but that promote human welfare or goodwill (Business Ethics,
39).
Analysis:
Being the home of St. Jude, Memphians can constantly find opportunities to
give to further cancer research. Unfortunately many Memphians and
Memphis business owners overlook such a natural partnership. These radio
stations, because of the powerful voice they hold, have an obligation to their
communities to promote and sponsor goodwill.
Listener’s biggest complaints about radio stations, and why many have
turned to satellite radio, are stations need to rely on advertising. Listeners,
myself included, feel bombarded by advertisements. By taking a short-term
loss on advertising dollars to run the telethon, these stations are showing
their listeners that our community matters more than the bottom line. They
are rallying their listeners for a great cause, which will in turn creates more
loyal listeners.
Conclusion:
This is an example of good ethics. Even though the radio stations lose out on
advertising dollars during the telethon, they gain notoriety as stations that
support the community. If there’s...