Jaguar's Passage to India

TUNKU ABDUL RAHMAN UNIVERSITY COLLEGE FACULTY OF ACCOUNTANCY, FINANCE AND BUSINESS ACADEMIC YEAR 2013/2014 DIPLOMA IN BUSINESS STUDIES (MARKETING) DIPLOMA IN BUSINESS STUDIES (E-COMMERCE AND MARKETING)

ABDT3214 INTERNATIONAL MARKETING COURSEWORK SPECIFICATION

COURSEWORK ASSESSMENT (40%) No. 1. 2. 3. Contributions to coursework Class Tardiness & Participation Group Written Assignment – Case Study Presentation - Individual Total contribution % of contribution 25% 50% 25% 100%

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Class Tardiness & Participation (25%)   Student will be granted a total of 25 marks starting from Week 2 (Tutorial 1) to Week 13 (Tutorial 12). Students are required to complete the tutorial questions and participate actively during the tutorials session. Marks will be given based on the for the student’s participation in every tutorial (answering the tutorial question) and attendance for both lecture and tutorial sessions. Assessment (to be recorded weekly during tutorial class):

Assessment Criteria Marks

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1 mark for each completed tutorial answer x 12 tutorials 1 mark for presentation of tutorial answer x 12 tutorials 1 mark bonus for full attendance to tutorial class Total 2. Group Written Assignment – Case Study (50%)

Instructions to students  

12 12 1 25

Form into groups of 4 to 5 students in each group (depending on the population). Write a report of between 12 to 15 pages (excluding Table of Contents and Appendices).

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A penalty of 2% will be imposed on reports exceeding the required number of pages. Assignment is to be typed in font size 12pt, Times New Roman. 1.5 spacing on A4 size papers.

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All pages must be paginated consecutively using Arabic numerals (e.g., 1, 2, 3, etc) including appendices and printed at the bottom centre of the page.

Use the Harvard Referencing System. .

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The binded assignment for case study should be submitted during tutorial class, from week 4 onwards. Presentation starts from week 4 onwards....