Walt Disney

In the opening of the Walt Disney annual report the CEO wrote a letter to the shareholders who have stock in this million dollar enterprise. In the letter the CEO first gave the net income of 5.7 billion dollars, revenue of 42.3 billion dollars and earnings per share of 3.13 of the given year. Every part of this company increased during this period.

The Walt Disney Company has used prior results from business to improve the results that help to strengthen their establishment. There have been many amazing media brands that have become world renowned. Some of the most prestigious brands noted were Disney, ESPN, ABC, and Pixar. Pixar and Marvel have made it possible for the empire to expand the creative content to its greatest potential. Great movies that have come out of Pixar are Tangled and Wreck It Ralph to name a few. Modern Family is televisions number one comedy and Grey’s Anatomy is televisions top rated Broadcast drama, all aired on ABC. The reason for these relationships is for the purpose of using the resources to its greatest potential and maximizing the value.

There are three strategic priorities that the CEO mentioned in the letter. They are one that creating exceptionally high-quality content for families, making the content more engaging and accessible through technology, and growing the company in markets across the globe all to bring great achievement. To connect this to the book Iger wrote, “high-quality content allows new businesses and new markets around the world to grow with the rapid growth of the middle class. With this people are seeking family entertainment that Disney creates (p.5).

The next part of the annual report that was needed to be reviewed was the management discussion and analysis. It was reported that the revenue went up every year. The total percent increase in revenue for 2012 was approximately three percent. The net income went up approximately eighteen percent in the year. The annual percent of twenty four percent...