Five Guys

Assignment 1-Entrepreneneurial Leadership

Five Guys Burgers and Fries

Jeanny Lora

Jean Fonkoua

Contemporary Business

10/25/13

Five guys is a fast food casual restaurant that was started 27 years ago in 1986. What started as a modest burger shack in a Virginia strip mall has exploded into America's fastest- growing restaurant chain, with five stores opening each week.

The founders of the restaurant Jerry Murrell and his wife Janice named the small business Five guys because they had five sons and the sons decided to become part of the business. Throughout the 27 years in business the Murrell's learned what worked for their success. Following a philosophy that sets Five Guys apart from other fast food chains by believing that if you are going to sell hamburgers and French fries in a restaurant industry that is saturated with hamburgers and French fries you have to do them better than anyone else. Using the money that they had saved for their sons college tuitions the Murrell's opened a small takeout only burger restaurant in Arlington, Virginia.

. (Roger n.d) Five Guys Burgers and Fries Mission statement simply stated:

* -We are in the business of selling burgers

* -You the customer are the most important visitor on our preemies

* -You are not dependent on us we are dependent on you

* -We are not doing you a favor by serving you – you are doing us a favor by giving us the opportunity to do so.

Which is very different from Burger King Mission statement:

“Offering reasonably priced quality food, served quickly, in attractive, clean surroundings.” With “Our commitment to premium ingredients, signature recipes, and family-friendly dining experiences is what has defined our brand for more than 50 successful years.”

By continuing to follow their Mission Statement It what has kept Five Guys Burger and French Fries business to still...