Angelo's

Angelo's Pizza Case Study

Introduction:

Angelo Cameron was brought up in the Bronx, New York, and basically always wanted to be in the pizza store business. As a youngster he would sometimes spend hours at the local pizza store, watching the owner knead the pizza dough, flatten it into a large circular crust, filing it up, and then spread on tomato sauce in larger and larger loops. After graduating from colleges as marketing major, he made a beeline back to the Bronx, where he opened his first Angelo’s pizza store, emphasizing its clean, bright interior, its crisp green, red and white sign, and his all natural, fresh ingredients. Within 5 years Angelo’s store was a success and he had opened three other stores and was considering franchising his concept. ( Dessler & Varkkey, 2011, p. 703)

1. BUSINESS ENVIRONMENT ANALYSIS – This implication represents the importance of the company’s general and competitive environment. Angelo needs a good business strategy. A strategic plan is the company’s plan for how it will match its internal strengths and weaknesses with external opportunities and threats in order to maintain a competitive advantage (Dessler, 2012). Angelo’s early attempts showed the pitfalls in rushing and making assumptions about replicating a viable business unit. Fortunately, Angelo has realized his lack of proper planning and the necessity to correct his errors before attempting to branch out into more stores and possibly franchising. The locations of the proposed new stores are paramount. These locations must be in areas where high quality ingredients are readily available. The supply of fresh ingredients does not meet all the needs for successful stores. The medium that serves the customer pays a vital role.

JOB ANALYSIS – All businesses want to attract and maintain good people. A job analysis is the procedure through which you determine the duties of the positions and the characteristics of the people to hire for them (Dessler, 2012). All of...