Consumer Behavior

Cross-cultural consumer comparisons

Young Chinese in the United States as the research direction for mobile phone problem

Term Paper By

I. Introduction

This report is discussed in the U.S. Chinese youth (young consumers) how to select phone's problem.

Through this report, we try to find Chinese young people in the United States, who how to replace phone. And the Chinese people in the United States, who how to select and why they do this choice.

In today's society, the smart phone has become a mainstream choice for mobile phone users. The youth is pursuit of fashion and avant-garde choice questions on the phone, young Chinese in the United States and they are significant differences from in China. What is the difference? What is causing this difference? Such kinds of differences could give us what psychology incentives? Whether such a cross-cultural differences in our marketing to generate some inspiration?

II. Literature Review (a discussion of the articles we have read before doing your research)

http://www.zhihu.com/question/20553517

http://vip.book.sina.com.cn/books/182289.html

http://blogs.wsj.com/chinarealtime/2013/12/12/china-mobiles-latest-iphone-tease-a-golden-apple/?KEYWORDS=china

http://www.ssa.gov/oact/cola/awidevelop.html

http://tech.sina.com.cn/mobile/iPhone5s_5c_review/index.shtml

http://tech.huanqiu.com/comm/2013-09/4381385.html

http://tech.sina.com.cn/mobile/n/apple/2013-12-09/08388987920.shtml

http://mobile.163.com/13/0506/15/8U704KDK0011179O.html\

http://mobile.163.com/13/1212/14/9FTCB1RB0011179O.html

II. Research Questions

With the continuous development of smart phones, almost in the world mobile phone market dominated by three major categories of mobile phones, the first category is Apple's iPhone, the second category is based on the Android operating system, mainly South Korea's Samsung and other brands phone. The third category is the mobile phone under windows operating system, which Nokia is the main...