Chrysler - Fiat Case

Chrysler - Fiat

A Case Studies Analysis

Master of International Business - OUC

Jane Natalie

BENEFITS

Chrysler Group LCC is a subsidiary of FIAT multinational Automaker Company. Chrysler sells products all over the world under the brand of Chrysler, Dodge, Jeep, and Ram. Chrysler is a leading company in terms of providing a good quality car with a low production cost. Surviving as a big company like Chrysler in global recession is not easy. They have to keep their own quality, keep developing, even though the demand is lowered. Chrysler was also made a great effort in terms of surviving and keeping themselves alive during their dark hours. They made the great negotiations with several parties and as the result; they would escape from the bankruptcy and survive until now.

Even though Chrysler never be the best, but Chrysler are one of the big three automakers in the US besides Ford and General Motor. Chrysler keep trying and innovating in providing better goods and fulfilling more customer satisfactions. Chrysler has the ability to be a good automaker by keep trying to provide good warrantee for its customers. For every purchase of the car, Chrysler provides lifetime warranty for certain parts for certain models to show his commitment in providing high-quality product. Chrysler also has a good partnership with the US governance so they have interesting programs as guaranteed gasoline price for certain years.

In terms of research and development, Chrysler also made several great contributions for the auto industry. They are the first practical mass-produced four-wheel hydraulic brakes, a system nearly completely engineered by Chrysler with patents assigned to Lockheed, and rubber engine mounts to reduce vibration. Chrysler also developed a wheel with a ridged rim, designed to keep a deflated tire from flying off the wheel, which eventually adopted by auto industry worldwide.

Apart from Chrysler, Fiatis a big company with strong financial...