Black Consumers and Personal Care - Us - December 2013:Industry Forecast Report

Black Consumers and Personal Care - US - December 2013

Black consumers spend a tremendous amount of their discretionary income on looking good, whether we’re talking about apparel, personal care products, or services. The recent recession had little impact on what Black consumers spent in the personal care category. Expenditures have remained stable and in some cases there have been increases in the last six years. table Of Content

scopes And Themes what You Need To Know definition data Sources consumer Survey Data abbreviations And Terms abbreviations terms expenditure Data definition data Sources terms

executive Summary category Expenditures figure 1: Distribution Of Average Household Expenditures*, By Race, 2012 the Consumer figure 2: Attitudes Toward Personal Care Products, July 2013 figure 3: Attitudes Toward Scent And Personal Care Products, By Gender, July 2013 figure 4: Types Of Stores Shopped For Personal Hygiene And Beauty Products, July 2013 figure 5: Influences In The Personal Care Product Purchase Decision, By Type Of Store Preferred, July 2013 figure 6: Effectiveness Of Personal Care Promotions, By Gender, July 2013 figure 7: Preferences For Brand Names Vs Store Brands, July 2013 figure 8: Brands Of Mouthwash/dental Rinse Used, By Race/hispanic Origin, May 2012-june 2013 figure 9: Top 15 General Market Haircare Brands By Race/ethnicity (all Products Combined), January 2012-march 2013 figure 10: Usage Of Brands Specially Formulated For Black Hair In Past Two Years, May 2013 figure 11: Usage Of Brands Specially Formulated For Black Hair In Past Two Years, By Household Income, May 2013

Black Consumers and Personal Care - US - December 2013

figure 12: Top10 Brands Of Deodorants And Antiperspirants Used, By Race/hispanic Origin, May 2012-june 2013 figure 13: Beauty Products Worn, By Race/hispanic Origin, May 2012-june 2013 figure 14: Top Facial Care Concerns, By Race/hispanic Origin, November 2012 figure 15: Things Consumers Do To...