Informasion Systems

11 Developing Business/IT Strategies

I. CHAPTER OVERVIEW

Foundation Concepts: Developing Business/IT Strategies, emphasizes the importance of the planning process in developing IT/business strategies, and the implementation challenges that arise when introducing new e-business strategies and applications into an organization.

Section I: Planning Fundamentals

Section II: Implementation Challenges

II. LEARNING OBJECTIVES

Learning Objectives

1. Discuss the role of planning in the business use of information technology, using the scenario approach and planning for competitive advantage as examples.

2. Discuss the role of planning and business models in the development of business/IT strategies, architectures, and applications.

3. Identify several change management solutions for end user resistance to the implementation of new IT-based business strategies and applications.

III. TEACHING SUGGESTIONS

The purpose of this chapter is to emphasise the importance of the planning process in developing e-business strategies, and the implementation challenges that arise when introducing new e-business strategies and applications in an organization. Figure 11.2 illustrates the components of an organizational planning process. This fundamental planning process consists of (1) team building, modelling, and consensus, (2) evaluating what an organization has accomplished and the results they have acquired, (3) analysing their business, economic, political, and societal environment, (4) anticipating and evaluating the impact of future developments, (5) building a shared vision and deciding on what goals they want to achieve, and (6) deciding what actions to take to achieve their goals. Figure 11.4 can be used to discuss with students some of the key business, political, and technological trends that are shaping e-business planning. Figure 11.5 illustrates one of the most popular strategic opportunities matrixes. This matrix is used to...