''B'' Shine

I. Executive Summary

Many businesses and other industries, worldwide, are focusing nowadays on a new, innovative and popular marketing/production trend called "go green". Companies have considerable concern for the environment with a resulting transformation of their methodology of manufacturing their product through an eco-friendly process. Conservation of energy, avoidance of using harmful chemicals like lead while recycling by-products or waste are just some of the practices that organizations have been implementing to support the "go green" trends. These new trends have become the start of a new wave of responsibility for capitalists to form new companies that will focus on developing new product out of indigenous or even waste materials. This new company is named "Sheenovation”. Sheenovation is derived from the word “sheen” referring to “shine” then amalgamated with the word “innovation”. It is unique and created after thorough analysis with considerations for its trademark to be easily remembered by the market.

The Sheenovation Co. is a newly established organization composed of five principal investors who believe that banana peel, which is traditionally considered as waste materials can still be utilized to create a new product. This new product will be known to be not just a beneficial product for its users but also as a unique and environmental-friendly product. The company has headquarters in the municipality of Molino, Bacoor in Cavite. According to research, Cavite is the most populous province in the Philippines. The area has been chosen not only because of its proximity to properties to rural and urban area but also due to the industrialization and commercialization boom occurring in the said location. The investors conclude that operating a business based in this area will ensure profitability and growth.

The Sheenovation Co. is focusing on the manufacturing of wood furniture polish made of indigenous material, specifically banana peel...