Bsa 375

Information Technology and marketing

Marcelo Guerra

BSA/ 310

Donna Dulo

12-21-13

This paper will reflect in how information technology has improved the field of marketing based on emerging technologies and the down-sides of marketing products and services when using technology. Between the 1970’s thought the late 1980’s companies have changed how to market, services, and outsource goods and services. In addition, technology and companies have learned to develop ways to market products at a much faster scale. Moreover, technology and people has become one commodity in todays the opened market.

“Now, companies are learning that product and service quality are the minimum competitive requirements, and that the quality of the relationship with the customer is the proper measure of success” (Relationship marketing: Reaping the benefits of IT", 1995, p. xx-xx).

Company’s programmers should be more in tuned with marketers to measure market point-of-sale this way companies can obtain a reliable benchmark to measure their inputs and outputs at any given period. Consequently, company’s programmers could track-down market transactions at a much faster scale. Moreover, create a technological dialoged to increase company’s future values.

Information technology has integrated and improved company’s servers to market their businesses globally. In addition, to this new development companies have also improved human resources, logistics, and internal control systems. In today’s globalization, new technology is responsible for company’s integration as well as bridging countries and people together to resolve marketing issues at their fingertips.

For example,

Resource based view and dynamic capabilities

“Is defined as the unique bundling of skills and resources that facilitate the execution of business processes, are what ultimately contribute to a sustainable competitive advantage and superior...