B2B Marketing Plan of Hotel Rooms by Hilton Chain of Hotels

Table of contents

1.0 Introduction 1

2.0 Environmental analysis 2

2.1 External Analysis 2

2.1.1 Political factors 3

2.1.2 Economical factor 3

2.1.3 Socio-cultural factor 4

2.1.4 Technological factor 4

2.2 Internal Analysis 4

2.3 Market segmentation & Target market 6

2.3.1 Macro segmentation 6

2.3.2 Micro segmentation 7

2.4 Marketing Mix strategies 9

2.4.1 Product strategy 9

2.4.2 Pricing strategy 11

2.4.3 Promotional strategy 12

3.0 Conclusion 13

4.0 References 14

1.0 Introduction

Hilton Hotels Corporation is a very well known as one of the largest hospitality companies in the world that was established in 1946, and Hilton international company in 1948. It owns, manages and franchises more than 3,200 hotels and 525,000 rooms in 85 countries. There are more than 300 employees in Hilton Worldwide corporate headquarters in McLean, Virginia. All in all company hires more than 130,000 team members.

Today Hilton Worldwide still remains as the leader of innovation, quality and success. This continued success and leadership is due to staying true to their vision, mission and values. As their main vision company considers filling the earth with the light and warmth of their hospitality. Their main mission is to be outstanding global hospitality company, being considered as the first choice of their guests, team members and owners alike. Their key values are hospitality, where they are passionate about delivering exceptional guest experiences, as well as integrity, where they try to do the right things all the time, and finishing with leadership, teamwork and ownership.

Turning to the functions of the company, Hilton sells intangible products, such as banquets, meetings, annual dinners, and different kinds of trainings. Considering the nature of the company’s market, there can be viewed two types, mainly business to consumer (B2C) marketing as well as business to business (B2B) marketing. B2B marketing, it is the process of business...