The Snacking Occasion in Us Market to February 2014: Market Overview

The Snacking Occasion - US - February 2014 As consumers continue to adopt a snacking culture, choosing to snack anywhere, anytime, and on practically anything, the format and function of snacks will need to evolve to meet their needs. Snacks with healthy claims and natural ingredients are still important; however, snackers still want to indulge responsibly from time to time.

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Resealable and single-serving packaging can help promote consumption of snacks during nontraditional occasions, as well as encourage the use of snacks as meal replacements, rather than just tummy fillers. table Of Content

scope And Themes

what You Need To Know definition data Sources consumer Survey Data abbreviations And Terms abbreviations

executive Summary

the Consumer fruits And Vegetables Most Common Snack In Last Six Months figure 1: Snacks Eaten In Past Six Months – Any Consumption, Top Five, November 2013 snacks Mostly Eaten Between Meals, Younger Consumers More Likely To Replace Meals figure 2: Timing Of Snacking Occasion – Between Meals And In Place Of A Meal, Top Five, November 2013 packaging, Ingredient Claims Most Influential On Purchases figure 3: Factors When Choosing A Snack, Top Five, November 2013 snacking Mainly Serves A Functional Purpose figure 4: Reasons For Snacking, Top Five, November 2013 more Routine Snacking At Home, 18-24s Extra Adventurous Away From Home figure 5: Snacking Behaviors, By Location, At Home, November 2013 figure 6: Snacking Behaviors, By Location, Away From Home, November 2013 what We Think

issues And Insights

what Impact Does Health Have On The Snack Market? issues insight: Health Is Top Of Mind, But There’s Still Room For Indulgence can Snacks Move Beyond Their Traditional Consumption Occasions? issues insight: Occasions Can Evolve Based On Altered Formats And Nutrition how Can Snack Formats Adapt To The...