New Release: Dry Pasta, Rice and Noodles Market in Us - February 2014

While respondents are very likely to say low price is an important factor in their selection of pasta and rice products, brands should do more to show that their products provide value beyond price. They can do this by offering more natural, whole grain, low sodium or some other healthful version of their products and explain that the nutritional content is as important as price.

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Moreover, brands can do more to show that their products provide users with a healthier, more filling snack than other types of snack foods, which will help drive on-the-go consumption.

Scope and Themes

What you need to know

Definition

Data sources

Sales data

Consumer survey data

Abbreviations and terms

Abbreviations

Issues and Insights

Can brands make health a value proposition?

Issues

Insight: Focus on natural, low sodium, and explain benefits

Can brands show value without lowering prices?

Issues

Insight: Show value through ease of use, versatility, new flavors

Can brands encourage more on-the-go pasta eating?

Issues

Insight: On-the-go versions will increase occasions for use

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