Clinique Ad Analysis

English 101-10

November 11, 2010

It’s All About The Advertising

The purpose of advertising is for companies and organizations to persuade an audience to purchase, or take action upon a product or cause. The advertising industry is extremely competitive. Companies and organizations try to persuade people that their brand or idea is better than everyone else’s. Advertisers use repetition of images, slogans, and product names to have people remember their product or cause, and to be more familiar with it. In Seventeen magazine, Clinique promotes their new line of “healthy” lip gloss called “vitamin C lip smoothie,” that includes Vitamin C and antioxidants. Clinique has always advertised their products as a more classic, sophisticated brand, which has attracted many adult customers. Revlon however, promotes a new, two-in-one lip stain called “Just Bitten”, also seen in “Seventeen” magazine. Revlon’s advertisement is more effective because reaches out to a wider variety of audience than Clinique, due to their advertising technique of color, placement, phrasing, and variety of their products. It’s also more effective due to the location of it, and the intended audience.

Clinique is promoting a new “healthy” line of makeup. The image of the smoothies, fruit, and lip gloss are the focal point, which is what first grabs the audience’s attention. In the advertisement, there are orange and pink smoothies surrounded by oranges, pomegranate, and blackberries. There are also three lip gloss products in the picture, two standing up and one lying on top of a glass. The gloss coming out of the lip gloss tube, match the color of the fruits in the picture. The background is plain white and all of the text in the advertisement is black. The largest text is underneath the picture of smoothies and lip gloss that states, “A healthy dose of new colour.” The paragraph below the large print explains more in depth about the lip gloss and its health benefit. It states,...