California Pizza Kitchn Strategic Analysis

Strategic Management

CALIFORNIA PIZZA KITCHEN STRATEGIC ANALYSIS

On March 27, 1985, attorneys Rick Rosenfield and Larry Flax traded in the courtroom for the dining room. Having always wanted to get into the restaurant business, they pitched their legal pads to serve hearth-baked pizzas. They introduced flavors and tastes from around the world, from Thai to Jamaican Jerk...all on a pizza. Now, California Pizza Kitchen (CPK) is a leader in authentic California-style cuisine with a recognized consumer brand and an established, loyal customer base. There are currently 260 CPKs in 32 states and ten foreign countries (CPK website Retrieved, Aug., 2010). By reading through the investor

Most importantly, I will see if these organization criteria fit within the structure as it should and compliments the organization.

1. Definitive. It defines the customer and his or her need premise, defines the value-delivery premise to be offered, and defines the means for putting the two together; it tells the story of our way of doing business.

2. Identifying. It makes it clear which enterprise it refers to, or at least narrows it down to a well-defined kind of enterprise; interchangeable platitudes won't do.

3. Concise. It makes the point in about one fairly simple paragraph; the only exception might be a statement that combines a sense of vision, mission, and values into one, in which case it might well be somewhat longer. But a basic mission statement should be something you can easily write on the back of a business.

4. Actionable. It gives a person reading it should be able to get some idea of what it looks like in operation; what kinds of actions are involved in delivering on it.

5. Memorable. It gives a person something that will stick with them as well as the employees.

ARE REVISED OBJECTIVES SMART?

The revised objectives are smart because it has vision and it has already changed the minds of many people in the industry.

An assessment was done...