A Brand Manager Story

BRAND MANAGEMENT-

The process of maintaining, improving, and upholding a brand so that the name is associated with positive results. Brand management involves a number of important aspects such as cost, customer satisfaction, in-store presentation, and competition. Brand management is built on a marketing foundation, but focuses directly on the brand and how that brand can remain favorable to customers.

Proper brand management can result in higher sales of not only one product, but on other products associated with that brand. A strong brand increases profitability, builds customer loyalty and provides protection in difficult economic times. Although many believe that only companies competing in the FMCG should invest in building strong brands, the reality is that every business that wants to succeed in its respective category has to have the same goal. Increased competition in all industries, from fashion, cosmetics, bottled water to professional services has lead to companies fighting to attract the best and the brightest for Brand Management positions.

BRANDING-

The process involved in creating a unique name and image for a product in the consumers' mind, mainly through advertising campaigns with a consistent theme is known as branding. It aims to establish a significant and differentiated presence in the market that attracts and retains loyal customers.

Branding is also a way to build an important company asset, which is a good reputation. Whether a company has no reputation, or a less than stellar reputation, branding can help change that. Branding can build an expectation about the company services or products, and can encourage the company to maintain that expectation, or exceed them, bringing better products and services to the market place.

BRAND MANAGER-

A brand manager monitors market trends and oversees advertising and marketing activities to ensure the right message is delivered...