Jumbo Books

books

Jumbo books

Owner altaf ahmed

Family business since partition – 1934

Shops in Islamabad (Jinnah super)

used to work in a book shop in Karachi

Gained experience in Karachi, and due to good relations with the suppliers got an offer to set up his own book shop with a loan provided by those suppliers

Shop on rent

He used to conduct huge book sales in different parks of Lahore that’s why the name – Jumbo book store

Aim: to earn a living

Offers Books, toys, cds etc

Future planning – jewelry etc

Opened this shop in 1998

3years contract with land owner – good relations led to a long term deal

4 people who manage the shop

Mr altaf and his brother and two other relatives

Prefers extended timings instead of 2 shops

Altaf gives the most time and divides the work between other, thus takes a larger share of profits.

Supplies:

Books – urdu bazaar – different shops

Stationary – rasheed stationary and amir stationary (urdu bazaar)

Toys – shah almi

Considers payment on time to be the most important factor for relations with the suppliers

Focused on his own business rather than worrying about the competitors

Claims to have more variety than other book stores nearby such as feroz sons and old book shops.

Factors for pricing:

Mark up on supply price

To cover other costs such as rent, bills etc

Considers more variety in his shop to be the most important factor which sets jumbo books apart from other book stores

Organizational structure:

Altaf acts as a boss , 3 relatives including his brother help him out in his work.

Dividing different sections between them such as cd’s, syllabus books etc

Customer relations:

Considers customer satisfaction to be very important

Feels that his ability to make good relations with customers has been an important factor in the success of the business

Allows refunding and exchange of products

Future plans:

Uncertainty due to inflation and load shedding, fears he might have to close his...