Barclays

Assessment Criteria:

Selection, understanding and use of relevant marketing concepts, theories/models (breadth, depth, insight) 35%

* Ability to select appropriate marketing theories, models and concepts

* Ability to demonstrate a sound understanding of the marketing theories, models and concepts (s) and their application to your chosen organisation.

* The answer must include your own ideas, not simply a collection of thoughts from other writers or explanations of theory.

* Ability to make references to relevant marketing literature, and illustrations

Use of marketing theories/models tools, terminology in relation to the study, etc. 45%

* Selection and analysis of a live case study from FTSE 100/250 Company.

* The ability to demonstrate the application of these theories and models in a realistic manner to critically analyse the key marketing issues in your chosen organisation.

* The ability to draw conclusions from the critical analysis and its implications to the achievement of the organisation’s marketing objectives and strategies.

Background reading and referencing 10%

* Use of a range of sources, accuracy of citations and referencing

* Sources must be fully acknowledged; a full references list must be accurately compiled.

* Harvard Referencing must be used.

Presentation and Structure 10%

* Clarity, structure, format, use of relevant illustrations, tables etc., correct label

Use a report style, supported by relevant diagrams, models, illustrations etc.

Introduction

Barclays group PLC is a big global financial provider operating in Europe, America, Australia, Asia, Middle East and Africa, which is engaged in retail banking, credit cards, corporate banking, investment banking, and wealth management. It made up Global Retail Banking, Corporate and Investment Banking, Wealth Management, each of which has...