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Category: Business and Industry
Date Submitted: 04/18/2014 02:16 AM
http://www.researchmoz.us/breakfast-eating-habits-uk-april-2014-report.html
Operators could look to marketing to reposition breakfast as a way to connect people or to offer a bit of me-time before tackling the day, reminding consumers that, for example, a bowl of porridge or a crumpet with butter is worth savouring.
Table of Content
Introduction
Definition
Abbreviations
Executive Summary
The market
Figure 1: UK retail value sales of selected breakfast foods, 2008-18
Market factors
Rise in consumer expenditure and confidence
Sugar is an ongoing concern
Demographic changes are set to impact the breakfast market
Companies, brands and innovation
Hot cereals see biggest growth in NPD
Figure 2: Share of new product launches in typical breakfast food markets, by sub-category, 2011-13
The consumer
Almost all adults eat breakfast at home, more than half doing so every day
Figure 3: Frequency of eating breakfast, by location, February 2014
Breakfast cereals are most popular at home, hot rolls/sandwiches when out of home
Figure 4: Types of breakfast foods eaten at home and out of home, February 2014
Ease of preparation is most important when eating breakfast at home
Figure 5: Factors influencing choice of breakfast products at home and out of home, February 2014
Three in 10 tend to eat breakfast with others, while the same number enjoy taking their time
Figure 6: Attitudes towards breakfast, February 2014
What we think
Issues and Insights
An ongoing role for convenience in the breakfast sector
The facts
The implications
How can bread brands compete with cereal?
The facts
The implications
Marketing breakfast as me-time or a way to reconnect with others can challenge convenience proposition
The facts
The implications
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